8. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. The Link Intersect tool compares up to 10 domains. The Ahrefs tool is easy to navigate while providing a slew of specialty reports and advanced features. Semrush and Ahrefs are the superheroes of the SEO world. It’s no big deal though. By the end of this section, you will have a. Ahrefs is pricey and starts at $99 per month. SEMRush and Ahrefs are the two most popular tools that are a step ahead of other SEO tools. A few months ago, I decided to buy an annual Mangools plan (while still using Ahrefs daily). That is no longer the case. One technique to find backlink opportunities is to analyze your competitor's backlink profiles and compare those with your own backlinks. Link Intersect: Ahrefs' Link Intersect tool allows you to compare your website's backlink profile with your competitors. If we want to rank higher on Google, we can prioritize our link building efforts by reaching out only to the websites that get at least 5,000 search visits per month. That’s what makes it the best tool for backlink research. Ahrefs offers a range of tools to analyze backlinks and gain insights into your website's backlink profile as well as. BuzzStream is an end-to-end outreach platform that helps you to stay organized with your email outreach and link building results. 💡 Top Tip: if you don’t know who your top competitors are, do a Google search for the main keyword that the page you want to build a link towards ranks for and note the sites (or pages) that are most. Here, you can enter up to ten competing websites, as well as your domain in the “doesn’t link to” spot. #4 Finding Content. Save URLs from all opened tabs or organic ranking results from the SERP in just one click. Building backlnks from link intersect targets is one of the oldest linkbuilding strategies in the linkbuilding industry. Here’s a quick rundown of tools you can use to score powerful backlinks and automate your link-building campaigns. By discovering these unique link opportunities, you can expand your outreach efforts and acquire valuable backlinks. Another tool in Ahrefs’ content analysis arsenal is the “Content Gap” feature. Ahrefs and SEMrush also have a feature called ‘link intersect’ which allows you to compare a URL from your website against corresponding ones from competitor websites. Develop and execute an SEO backlinking strategy using link building, Ahrefs' Link Intersect, broken link building, and internal linking. Ahref has performed. You can develop a perfect content strategy. Batch Analysis by Ahrefs is a powerful online tool that lets you analyze the SEO performance of multiple URLs at once. Trace them without having to run a site audit by filtering for Link type > Redirect. Find out which websites link to your competitors but don't link to your website yet. 1. Since this software is a one-stop shop for link prospecting and outreach, the software comes with a price. Ressourcen. They weren’t editorially placed or vouched for by the site’s owner on a page. When it comes to search engine optimization (SEO), Ahrefs is a powerful tool that can help website owners analyze their backlinks and improve their online visibility. Rank Tracker te permite rastrear las posiciones de hasta 10. Competitive analysis, keyword, content, and backlink research, rank tracking, and web monitoring — all these tasks can be easily done with Ahrefs. The inboxes of your prospects are full of spam and cold emails. Instead of showing results only for the exact terms that you typed in, SERPs will also include other variations of the original word. Competitors Tab. This way you can pitch them and create a backlink profile. 95 when billed monthly or $108. Also, you can’t access tools like link intersect or “who tweeted. Tools: A list of additional tools, such as the Batch Analysis tool, the Link Intersect tool, and the Keyword Difficulty tool. There are times where you would want to click through to one of the links and find out exactly where it is. You can use Ahrefs Site Audit (or the free Ahrefs Webmaster Tools) to check and monitor that each of your pages has a meta description. Just think about it: if a site is linking to every one of your competitors, what are the odds that they will link to you, too (once they find out you exist, of course)? With the help of Ahrefs’ Link Intersect tool, you can easily find the sites that link to your competitors but don't link to you (yet). For every seed keyword, it displays a number of other possible keywords I can target. 14 🧰 We've launched two new improvements: 1. Learn practical ways to use Ahrefs' SEO tools and reports to improve SEO. Now click on backlinks section here you find all the backlinks of the provided URL. In this section, we will examine Ahrefs’ performance in terms of ease of use, ease of setup, value for money, features, support, and G2 rating. Moz Link Explorer. Ahrefs can also monitor a website’s traffic flow. 3 Evaluate Backlink Quality: Not all backlinks are created equal. Ahrefs’ pricing starts at $99 per month for the Lite plan and goes up to $999 per month for the Agency plan. A Ahrefs é usada por marketers das principais empresas do mundo. domain/* mode. To identify potential link building opportunities, you can also compare your domain with up to 10 domains. Make it match the search intentYou can check these metrics of any site by plugging it into Ahrefs’ Site Explorer to get a quick overview. The competitor analysis tools of Ahrefs includes: Content Gap, Domain Comparison, Competing Pages, Link Intersect, Competing Domains. It has a ton of link-building features to help users enhance their website’s authority and organic search performance. SIDENOTE. Next is the Ahrefs Link Intersect tool, which can be found in the Ahrefs top navigation: This tool is super useful (and a better user experience than the SEMrush version) as you can input competitor domains and then specify the domain (yours, usually) that you want them to compare the link profiles against so that you can quickly identify. This is a clever little bit of kit. It is used in SEO as a relative metric to compare the strengths of websites’ backlink profiles. 52 lessons · 1 hr 25 min. We have other options if. Now you simply click the “link intersect” tab in the lower left on your Ahrefs domain overview list. What Ahrefs offersAhrefs | Introduction to Link Intersect tool & feature Step-by- Step | (Explained in English)In this video, I am trying to Explain Ahrefs | Introduction to L. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. 6. 5. 3. Tutorials, FAQs and best practices with tools like Batch Analysis, Link Intersect, Ahrefs Toolbar etc. e. Ahrefs offers comprehensive link building tools. This tool helps discover common backlinks between multiple websites. Enter a competitor’s website to see all their backlinks. Ahrefs, içerik pazarlama araç kitimin İsviçre çakısı gibi. Use Ahrefs’ Batch Analysis tool to compare backlink data for multiple domains side-by-side. Bonus: Using Ahrefs’ Link Intersect. Unsere Daten. It’s not the most intuitive way to find the links, but they are there. Here’s how you can use Ahrefs for link building: Create an account: Sign up for an Ahrefs subscription to access their wide range of SEO tools and resources. To spot relevant sites referring to multiple competitors but not yours, there is the Ahrefs’ Link Intersect tool. Maile Waite, İçerik Müdürü & SEO, CloudApp. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. Ahrefs comes with tons of other tools that help you in your SEO campaign. There also is an additional URL-box at the bottom, this. Ahrefs API. Ahrefs is indeed an excellent SEO tool but it has some limitations too. This could include news, blog posts, books, videos, and more. Comparison of Backlink AnalysisFor example, there are 760 links pointing at HubSpot’s #1 result for the keyword “seo tools”: We have a post targeting the same topic ranking #3. JustReachOut. Standard accounts, which include advanced Site Explorer features like the Content Gap, Broken Links, and Link Intersect reports, start at $199 per month. Uncover THOUSANDS of potential link opportunities by researching your competitors’. Semrush. All this link data makes Ahrefs one of the most accurate backlink-checking tools. The first step is to create a project in Ahrefs for your website. 95 when billed monthly or $208. Kostenlose SEO-Tools /Website Traffic Checker. The search engine may never discover a page with no internal links and thus never display it in the search results. 1. Y por último está Link Intersect, que es parecida a la anterior, solo que en este caso lo que muestra es a quién están enlazando las webs que tú pongas (tantas como quieras) y a su vez no enlazan a. Here’s how it works:Ahrefs also provides a Link Intersect tool, which can show information about your competitors. Simply go to the Link Intersect tool >> enter all your domain‐level competitors >> select “all of the below targets” >> Show link opportunities. Here, you can enter up to ten competing websites, as well as your domain in the “doesn’t link to” spot. By using Ahrefs’ Link Intersect tool, you can see which directories your competitors are listed on. 95 per month for the Pro plan and goes up to $499. 3 email marketing automation tools to try 🛠️ @Mailchimp @mailshakeapp @saleshandy Here's a quick look at what each one has to offer: 1️⃣…Ahrefs Link Intersect tool can simplify the process for you. They are links from other websites that point to your site, indicating to search engines that your content is valuable and worth ranking higher in search results. If you are trying to manipulate data at scale quickly, Ahrefs Labs is where to go. Overall, Ahrefs is generally more expensive than SEMrush, but it also offers a wider range of features, including the Link Intersect tool and the Site Audit API. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. Comparatively, SEMrush has nearly 20 billion keywords while Ahrefs only has around 10. Link intersect With this tool, you can see domains that link to your competitors' websites, but not yours. By entering their URLs into Ahrefs' Link Intersect tool, you can see which websites are linking to all three of them but not to your website. Find link prospects: Use the Content Explorer and Link Intersect tools to discover potential link opportunities by identifying relevant websites, articles, and resources in your niche. The other tools that follow the suit are SEMrush, seo. Your pages just can’t rank. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Link Intersect. Einloggen. Link bait is content specifically created to attract editorial links from other websites. Word Count. It gives you details of all the sites linking to all of the sites you have put in the field provided. To utilize Ahrefs Link Intersect effectively, follow these steps: Input Competitor URLs: Enter the URLs of your top competitors in the Ahrefs Link Intersect tool. This tool helps discover common backlinks between multiple websites. This tool is worth your attention. 0 is more accurate and updated more frequently than Overview 1. Find relevant and high-quality link prospects. Save URLs to a list. The Best Backlink Tools in 2023. Link Intersect. Whether you want to compare competitors, audit your own pages, or research potential link opportunities, Batch Analysis can help you save time. All you need to do is enter the URLs of your competition, and the tools will spit out reports showing you which domains have linked to all of them. Ahref’s Batch Analysis tool lets you check domains in bulk, allowing up to 200 pages to be analyzed at a time. LawRankLink Intersect is an often overlooked time-saving tool that can potentially make a huge difference in your link building campaign. 2. And there is an apparent prioritization when it comes to answering business emails. Broken backlinks are backlinks to your competitors’ websites that point to pages that no longer exist. Once again, I find the Ahrefs Link Intersect tool to be highly effective in mining competitor links. Sadly there is no tool yet publicly available that does link intersect for ANY. However, if you want to get complete access to Ahrefs tools,. Ahrefs also offers a range of free tools that can provide valuable insights into your website's SEO performance. Both Ahrefs and Moz offer powerful backlink analysis tools, but they have different approaches. Ahrefs Link Intersect is a powerful tool for link building, specifically designed to analyze and compare backlink profiles. Just think about it: if a site is linking to every one of your competitors, what are the odds that they will link to you, too (once they find out you exist, of course)? With the help of Ahrefs’ Link Intersect tool, you can easily find the sites that link to your competitors but don't link to you (yet). They may also complicate your website's internal linking for search engine crawlers. With its powerful features, you can easily search through millions of pieces of content across the web, identify link intersect opportunities, target authoritative links, and much more. You can automate this process using Ahrefs’ Content Gap tool. BuzzStream. If you already have an active API v2 subscription, it’ll still work as before. By Helen and 3 others 4 authors 7 articles. Open your preferred default report in one click 2. Link intersect– tool for discovering easy link building opportunities. Tracking Your SEO. Ahrefs Links Intersect. These tools include Site Explorer, which has a Backlink Checker and Link Intersect feature. How much do Ahrefs' search traffic estimations deviate from Google Search Console's? We ran a small study to quantify the accuracy of our search traffic…Link Building: SEMrush offers a tool for link prospecting and outreach, while the other two do not. You’ll see over 61 million pages that mention Ahrefs but don’t link to us. Começar. Here’s an ultimate showdown between two leading SEO tools – Semrush and Ahrefs. The last one shows you how many of your competitors share the same domain as a backlink. ahrefs Link Intersect tool; Solo Links in Majestic: I love Solo Links and it has definitely flown under the radar for a really long time. Domain Traffic. This is Ahrefs most beloved feature. (For the record, I have no affiliation with Ahrefs except for a paid subscription. Live - the links we see that are still active on the web. Trace them without having to run a site audit by filtering for Link type > Redirect. After using hundreds of link building and outreach tools nothing comes close to what it offers. Here are some from last year: Year-over-year. Enter a few competitors’ homepages in blank fields. More Site Explorer reports and other tools are coming soon. Finde heraus, wie viel organischen Traffic Websites oder URLs etwa bekommen. Only counts unique organic keywords. Using Ahrefs’ Rank Tracker –. Steps to use Ahrefs Backlink Checker. Perform Link Intersect based on URLs (linking pages), not domains This would allow one to quickly find "Resource" type pages that link to multiple competitors, which would be. Tip: Link Intersect tool allows finding sites that link to your competitors but don’t link to you. Ahrefs’ link intersect tool gives you more fine grain information than Semrush’s, because — in similar way to its ‘Content Gap’ tool — it allows you to compare a URL against 10 others, while Semrush limits the comparison to 4 other websites. Utilizing Ahrefs' Broken Link Checker. The meta keywords tag has no effect on SEO these days (if you’re optimizing for Google or Bing. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. 1. WordPress Plugin. Ahrefs Tools. Here are the other features you'll find on the toolset: Ahrefs Rank. Links are an important ranking factor because search engines like Google use them to determine the relevance and authority of a website. Link Intersect to identify unique link-building opportunities, an SEO toolbar for instant metrics on any. Ahrefs will also show you problems such as broken links that could hurt your ranking. Enter your homepage into Site Explorer. Unsere Daten. The Top 6 Best Link Building Tools. Powered by Ahrefs. For someone starting a new business, this figure could be way outside your reach. Ahrefs Links Intersect. There are two ways in which you can find out where the links are. Preise Enterprise. You can access it from the app dashboard or the website and get instant data on backlink profiles, domain ratings, and Ahrefs ranks. In this case, Videoder is a 64 rating, which is mid-high. The other difference is in pricing. Picture an emerging musician employing SERP analytics to croon to the hearts of fans across search engines, making waves in the indie scene. The term “anchor” comes from the older versions of the HTML specification where the <a> tag (mostly referred to as “hyperlink” these days) was called. Link Building Tool: Fuel your search for the right backlink opportunities, get to know the relevant information, and monitor the link’s progress. Here are a few more ways relationships can help in link building: 1. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. It also updates Ahrefs’ index every 15–30 minutes. This isn’t a website we want to link to, hence we can safely remove it. Ahrefs is a great tool to consider. The Labyrinth of Link Intersect: Unveiling Competitive Advantages. Word. There are close to 5,100 sites linking to at least one of the current top-ranking pages for the keywords “affiliate marketing”, but. Ahrefs Review: An In-Depth Look. Here are four research tips and reports you can explore right now to 10x your links. Step 2. Nofollow, UGC, and sponsored links; Internal and external links; Broken and redirecting links; The “Links” tab lists all the links on the page (including JS-generated links) with a handy set of filters. 4. The content on the linking page is updated without reference to your site. With the help of Ahrefs’ Link Intersect tool, you can easily find the sites that link to your competitors but don't link to you (yet). A link-intersect tool works by analyzing backlink profiles of multiple competitors to find websites that currently link to your competition, but not to your website. link building tools. The solution has various tools that can help you to find high-quality backlink opportunities. Keyword stemming refers to Google’s capacity to recognize and understand the different forms of the same word in a specific search query. Plus Ahrefs gives you new ideas for link-building and content analysis. So, Ahrefs tends to do a solid job of finding keywords that a site ranks for. Enter your domain in the Competitors section. Links with branded anchor text could open up various backlink opportunities including: Resource pages. Backlink anchor text — Analyze anchor texts to see. With Ahrefs, you can grow your organic traffic, get higher search rankings and outsmart your competitors. Ahrefs Link Intersect. Finding Backlinks With the Ahrefs Link Intersect Tool. Save "local search"…Try it here 👉 (Note: Access to our Content Gap and Link Intersect tools is available with any Ahrefs paid plan. This feature can be particularly useful for identifying websites that link to your competitors but not to your own website, helping you expand your backlink portfolio and. Ahrefs. If you are, you must purchase this fantastic product. If you want to build high-quality backlinks to your website, Ahrefs has the tools you need. You can estimate traffic potential through a specific keyword performance report and its search volumes and add. But what happens when they pit against each other? In the Epic battle of Semrush Vs. SpyFu vs. If so, you've come to the right place. Semrush is our top recommendation for a backlink checker. Tools such as this helped eradicate the. Ahrefs’ Links Intersect tool is similar to SEMrush’s backlink gap tool. Pitchbox Link Building Software- Specially Designed SEO tool for Influencer Outreach and Link Building. Ahrefs Webmaster Tools is a powerful, free SEO tool that analyzes traffic and monitors the SEO health of your website. Identifying Competitor Backlinks: By inputting multiple competitor domains into the Link Intersect Tool, you can find the backlinks that are unique to. It does link tracking and analysis, competitor checks and keyword rank tracking. SEMrush. Find sites linking to your competitors. Because the meta description helps provide context about your webpage to search engines and users, it’s best practice to have one for every page. Since then, it has added many new features. Discover your missing link opportunities. 4. With its powerful features, you can easily search through millions of pieces of content across the web, identify link intersect opportunities, target authoritative links, and much more. 1. Ahrefs Links Intersect Results. $199. ) The tool. Google Business Profile (formerly Google My Business) is a free tool from Google that allows you to create, manage, and optimize your Google Business Profile. Go to the Link Intersect tool; Enter the homepage URLs of 5–10 competitors; Hit “Show link opportunities”. Rank Tracking. Both Ahrefs and KWFinder offer rank tracking tools to help you monitor your website’s search engine rankings. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. With the link intersect tool, you can enter your primary competitors and see which sites on the internet link to all of those sites but do not link to your own site. As long as two sites have something in common, you can always use link intersect to find more prospects and build strong relationships. Ahrefs offers two tools regarding. Email Alerts. Link Intersect. Find out how to check, fix, monitor, and discover backlinks that boost your SEO performance. These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. (Please note that the tool is available for all legacy packages with certain limitations and for new Standard, Advanced and Enterprise subscription plans). Ahrefs Backlink Checker's Link Intersect tool is one of the most underutilized. Boasting a massive link index. going2sleep, Youtube. Link building is one of the significant tasks of off-page SEO. To use the backlink features, login to Semrush, select ‘Backlink Analytics,’ and type in the name of the domain you want to investigate. Venngage, şu an olduğu onsuz yere ulaşamazdı. The Site Explorer is probably the most popular and most referenced Ahrefs feature. It’s particularly useful for identifying potential link-building opportunities by analyzing the backlink profiles of your competitors. Their Link Intersect tool allows you to find websites that are linking to your competitors but not to you, so you can contact them and request a link. But in the interest of keeping things brief, we’re sharing a couple of our favorites. The platform features a variety of SEO tools, including Link Intersect, Rank Tracker, Keyword Explorer, and Site Audit. Link intersect; How to use Ahrefs’ Link Intersect tool. This is a sign that the linking site could. Stand out in prospects’ inboxes. Find out which websites link to your competitors but don't link to your website yet. The linking page is deleted or redirected. Welcome to this week's Software Spotlight video, where we discuss how to use the Ahrefs Link Intersect Tool. This can include a storefront location or a service area where you travel to customers. In our example, it looks like Content Marketing Institute. Discover your missing link opportunities. See full list on ahrefs. 2. By Helen and 3 others7 articles. Ahrefs. However, beyond that, you will want a specialist to help you. Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. Check who’s linked to your website. Next to each domain, you can see stats such as the DR, the Ahrefs Rank, and the Intersect. The goal is to improve the visibility of both websites in search engine rankings. Site Explorer > Link Intersect. Click the Content Gap report. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. Escolha um plano que se encaixe nas suas necessidades, e vemo-nos no outro lado. Ahrefs is one of the most popular tools for link building. 3. Here’s how to use our Link Intersect tool to do this: Enter your domain into Site Explorer; Click Link intersect on the left menu; Enter a few competitors; Click Show link opportunities; For example, if we do this for a plumbing company and a few of its competitors, we see many results that are clearly local or industry-specific directories:Youtube. From the dropdown navigation, you can find a Link Intersect feature. Both Semrush and Ahrefs come with their link intersection or backlink gap analysis tools. Pros . Ahrefs also offers features like Link Intersect, which allows you to compare your backlink profile with your competitors, helping you identify link building opportunities. Ahrefs’ Link Intersect tool helps you identify these websites that currently link to your competitors but haven’t linked to you yet. 1. By implementing these strategies using Ahrefs, you can effectively improve your organic traffic and enhance your website's online presence. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. However, it’s essential to engage in link exchange with care and ethics. The “Link Intersect” feature takes backlink profile analysis a step further, quickly and easily identifying domains and pages that link to your competitors’ sites but not your own. Business, Economics, and Finance. 2. If you believe that links from new referring. With a backlink database of 35. Local Business. Keyword research tool; Link research; Competition research (Link Intersect) On-page grader; And Rank Tracker. Local SEO: The Complete Guide; What. Use the link intersect tool to find link opportunities; Use the site audit feature to fix elements of the website as suggested above; Competitor analysis; Overall, Ahrefs is an upcoming SEO Suite that you should consider using. Discover your missing link opportunities. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way. Stand out in prospects’ inboxes. Customer Support. Overview 2. Click the “Check Status”. Ahrefs regularly hosts webinars and online events where they share valuable SEO insights and tips. An effective tool for backlink outreach. Its purpose is to explain the content of the linked page or resource to website visitors and search engines. There’s a much shorter and better version of the process above using the Link Intersect. 3. This massive review of Ahrefs will show you: How to Use the Ahrefs Features; Ahrefs SEO Site Audit; Hidden gems of Ahref; How Ahrefs can grow your online business? Ahrefs is an excellent tool to rank keywords and ranking. The navigation is intuitive with data pretty much exactly where you would expect it to be. Link Intersect Tool: You can find websites that connect to your competitors’ websites but not your own using the connect Intersect Tool. 7. Link Intersect. Ahrefs has the most extensive backlink index in the world, containing over 3 trillion live backlinks. SEO Checker. The easiest way to see if any issues are hindering Google is to audit your website. You can also. It’s one of the link profile comparison features that shows sites that link to your competitors’ web pages but don’t link to you. c) Use Ahrefs’ Link Intersect tool. Traffic. $99 for Standard. Here’s how you can use Ahrefs for link building: Create an account: Sign up for an Ahrefs subscription to access their wide range of SEO tools and resources. But it’s a solid tool that’s improving (in terms of index size and features) every month. SEO Audit. For example, we linked to backlinko. For instance, let's say you have three main competitors in the travel industry. Whether you want to compare competitors, audit your own pages, or research potential. They can impose ranking. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. 5. 1. However, in terms of features, Ahrefs is more feature-rich. Ahrefs Links Intersect Tool. If you check out the image below, you will see that there are slots. It has a ton of link-building features to help users enhance their website’s authority and organic search performance. The quality, quantity, relevance, authority, and anchor text of the backlinks are one of. According to Facebook, this should be the first thing you do when setting up your ads: Thing is, nobody really wants to see ads. And I think that the other thing is that metrics are never a substitute for a. We use it for everything SEO-related. Ahrefs Link Building Software- Globally Preferred #1 Backlink SEO Tools. Uncovering Your Competitors' Strategies with ahrefs. It offers data on 16 trillion links and 170 million root domains. 8. Ahrefs’ Site Explorer tool also reveals how many. It almost always shows fewer backlinks, referring domains, and organic keywords by design. 2 Enter Competitors' URLs: Once you have identified your competitors, you need to enter their URLs into Ahrefs' Link Intersect tool. Ahrefs started as a backlink analysis tool before it evolved into a full-fledged online marketing toolkit.